In the vast and dynamic world of digital marketing, the Google Ad Grants program stands out like a shining star, offering nonprofits an incomparable opportunity. By adding additional websites to your Ad Grant account, you can strategically expand your online footprint. Like digital explorers, you’ll reach new audiences and strengthen your influence. This strategy thus becomes an essential pillar for propelling your message to new horizons and forging valuable links with those who share your values and mission.

Charity Rocket is a nonprofit dedicated to promoting the cause of other nonprofits like yours! Our expert grant pilots will be happy to help you if you need further assistance!

Understanding the importance of adding domains to your Ad Grant account

What’s the added value?

Adding additional domains to your Ad Grant account offers significant added value for your nonprofit. In fact, it extends the reach of your online advertising campaigns. By including several of your own websites, you can let them benefit from the subsidy you’ve already obtained.

This strategy also strengthens your organization’s online visibility. By targeting different areas, you multiply the points of contact with web users interested in your mission. This can translate into greater recognition of your organization and a better perception of your organization in the public mind.

What’s the impact on online visibility?

Adding additional domains to your Ad Grant can have a positive impact on your fundraising efforts. By reaching a wider audience and raising your organization’s profile, you increase the chances of attracting new donors and retaining existing ones. This increased commitment can translate into increased donations and financial resources available to support your programs and initiatives.

Rules and steps for adding domains to your Ad Grant account

Website rules

Domain names used with the Ad Grant must meet certain criteria to be approved. We have
written an article
 that explains them in detail, but here is a brief overview:

Propriété du site Web
Votre organisation doit être propriétaire du domaine vers lequel les internautes sont redirigés depuis les annonces. Si nécessaire, le contenu peut être hébergé par des outils de traitement de dons validés.
Qualité du site Web
Le site doit clairement décrire votre organisation, sa mission et ses activités, avec une navigation simple, des informations à jour et un appel à l'action clair. Le contenu doit être spécifique à votre organisation.
Absence d'activité commerciale
Le site ne doit pas avoir d'activité commerciale comme la vente de produits ou services. Les annonces sur le site doivent être en accord avec la mission de votre organisation.
Limitation des annonces
Les annonces sur le site doivent être conformes à la mission de votre organisation et ne pas gêner les visiteurs.

Website rules

The procedure for adding a domain is relatively simple:

Step 1: Go to
this page

 

 

Step 2: Fill in the form

Have your CID (Google Ads ID number) to hand – if you don’t know where to find it , click here.

Once submitted, the application will be reviewed within 10 working days.

If all has gone well, you’re now ready for the landing phase and new adventures! If you need any assistance or have any questions, the expert grant pilots at Charity Rocket are here to help, just fill in the form!

Ask our pilots for free help!

Where can I find my CID?