Your Google Ad Grants application has been rejected with a message saying that the problem is with your website? Our  Google Ad Grants experts has navigated this asteroid field many times before.

When submitting an application to Google Ad Grants, Google checks your organization’s eligibility against legal criteria. In fact, your entity is scrutinized three times during this odyssey: first by Techsoup, then by Google for Associations, and finally by Google Ad Grants itself. But there are also functional criteria to be met, including the quality of your website, which is often a complex nebula to navigate since Google doesn’t always clearly specify the problem.

In this article, we’ll guide you on how to align your trajectory to maximize your chances of getting that space grant.

In a previous exploration, we detailed the various eligibility criteria for the Google Ad Grant. This time, we’re going to focus on the technical aspects of your website.

As Google Ad Grants experts, we’ve submitted and helped a large number of non-profit organizations with their grant applications. So we’re used to dealing with the problems associated with obtaining the latter.

In fact, when Google tells you that it’s refusing your Google Ad Grants application, it tells you that it’s a problem with the website. tells you it’s a website problem, but it doesn’t say exactly where it is..

For example, you will receive an e-mail like this one:

“Hello,Thank you for contacting the Google Ad Grants support team.Looking at the Google account for Associations with the Charity ID: [CID de votre organisation], the organization name [votre nom d’organisation] and the domain name submitted “[l’URL du site Web de votre organisation]“we can see that the information on the website is linked to [la mission de votre organisation].

This does not comply with the website’s policies. Therefore, we ask that you review the website policies and update your organization’s mission and policy accordingly, and then respond to us.

If you have any further questions, please do not hesitate to contact us.Yours sincerely “

Now we’re going to show you the different criteria required for your website. They will be accompanied by real-life examples we’ve come across, to give us a better idea of what Google wants.

If your Google Ad Grants application has been declined, it may be related to the quality of user experience on your site. For an effective site, it is important to ensure easy navigationmaintain up-to-date informationand repair broken links andavoid advertising. These aspects are essential to the success of your grant application and to attracting and retaining the attention of your visitors in a positive way.

As explained above, you shouldn’t have any advertising on your website. In fact, one of our members’ accounts has already been deactivated because the organization offered gofundme.com ads, which is not authorized because it is not a website owned and managed by the organization. She has since removed the ads and our team was able to re-examine the account and successfully reactivate it.

Also, some of our members have been refused a grant because of the quality of their site. For example, they were rejected because they contained broken images, or the links on their website led to an error page. There was also the case of a request rejected due to a formatting problem on one of the pages where the title was superimposed on the text or content.

Broken image: an image file no longer exists or the image URL is misspelled.

Another condition of eligibility is obtaining an SSL certificate, which is essential for guaranteeing the security and reliability of your site in the eyes of browsers. The presence of “https“ at the beginning of your site’s URL is an indicator that your site is secure, meaning that it is considered safe and reliable for users. For example, “https://charityrocket.com/“ is proof positive that you are on a safe and reliable site!

In fact, one of our members had problems obtaining the grant, in particular due to an unsecured site.

Blocking your site in certain countries may result in the rejection of your grant application.even if this ensures safety. Checks are carried out in countries such as India, so your site must be accessible worldwide. After receiving the grant, you can restrict access to your site again to improve its reliability.

Your website doesn’t have to focus on commerceThese include selling things, offering paid advice, looking for customers, or recommending products for a fee. Sites that appear to be profit-driven organizations are not allowed. If your site includes commercial activities, they must be clearly aligned with your mission. If you’re selling something, you must explain how the money is usedfor example, by sharing an annual financial report. Your goal should be to help the general public, not just those who can pay for your services. It is crucial that your website highlights these elements to emphasize its non-profit nature and provide a detailed overview of your nonprofit and its cause. The more information your site contains about your organization and its objectives, the greater your chances of being accepted for the grant.

We’ve been faced with this kind of situation, where the site didn’t sufficiently convey the organization’s non-profit purpose. To remedy this, we need to explain how the organization’s profits are distributed, and display previous years’ financial reports to prove it. Also, Google may not be able to correctly identify your mission, which is why it’s important to develop your organization’s mission page.

Here is the email you will receive in this case:

“Your organization’s primary mission indicates that you are a school, government agency or hospital. As stated in the eligibility guidelines, these organizations are not eligible for Google for Associations.

If you think you’ve been mistakenly identified as a school, government agency or hospital, log in to your Google Account for Associations and select Ask again.“

Please note: the eligibility conditions apply not only when you apply for the grant, but also once you’ve received it! Please be sure to respect them at all times or your account will be deactivated.“

Once all these issues have been resolved, you can resubmit the request. The grant is then usually approved and activated within a few days. Besides, the process is faster for revisions than for initial applications.

In the world of Google Ad Grants, ensuring compliance with these requirements is the key to winning this cosmic grant. By complying with the above technical criteria, you can increase your chances of success with regard to obtaining the grant, but also with your constellation of listeners. Get on board with this guide’s tips for piloting through the audit and make the most of the tools that this program offers.

If, on your journey, you find yourself adrift, without a solution, and the grant seems to be in a distant galaxy, send us a distress signal! We’re ready to take on new challenges and to correct our guide if necessary. If your grant has been refused for a reason not listed, we’re committed to helping you without costing you a single intergalactic credit.