{"id":9708,"date":"2026-06-03T12:54:18","date_gmt":"2026-06-03T16:54:18","guid":{"rendered":"https:\/\/charityrocket.com\/google-ad-grants\/"},"modified":"2026-06-29T10:26:20","modified_gmt":"2026-06-29T14:26:20","slug":"google-ad-grants","status":"publish","type":"page","link":"https:\/\/charityrocket.com\/en\/google-ad-grants\/","title":{"rendered":"Google Ad Grants"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-sticky-container\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:0px;--awb-padding-bottom:0px;--awb-margin-top:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" data-transition-offset=\"0\" data-sticky-offset=\"90px\" data-scroll-offset=\"0\" data-sticky-small-visibility=\"1\" data-sticky-medium-visibility=\"1\" data-sticky-large-visibility=\"1\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:6.624%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:6.624%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><nav class=\"awb-menu awb-menu_row awb-menu_em-click mobile-mode-collapse-to-button awb-menu_icons-left awb-menu_dc-yes mobile-trigger-fullwidth-off awb-menu_mobile-toggle awb-menu_indent-center mobile-size-full-absolute loading mega-menu-loading awb-menu_desktop awb-menu_dropdown awb-menu_expand-right awb-menu_transition-slide_up adgrants-subnav\" style=\"--awb-text-transform:var(--awb-typography3-text-transform);--awb-bg:hsla(var(--awb-color5-h),var(--awb-color5-s),var(--awb-color5-l),calc(var(--awb-color5-a) - 100%));--awb-gap:18px;--awb-align-items:center;--awb-border-color:var(--awb-color2);--awb-color:var(--awb-color8);--awb-active-color:var(--awb-color5);--awb-active-bg:rgba(244,244,246,0);--awb-active-border-bottom:3px;--awb-active-border-color:var(--awb-color5);--awb-submenu-color:var(--awb-color8);--awb-submenu-bg:var(--awb-color1);--awb-submenu-sep-color:hsla(var(--awb-color3-h),var(--awb-color3-s),var(--awb-color3-l),calc(var(--awb-color3-a) - 100%));--awb-submenu-border-radius-top-left:12px;--awb-submenu-border-radius-top-right:12px;--awb-submenu-border-radius-bottom-right:12px;--awb-submenu-border-radius-bottom-left:12px;--awb-submenu-active-bg:var(--awb-color1);--awb-submenu-active-color:var(--awb-color5);--awb-submenu-font-size:var(--awb-typography4-font-size);--awb-submenu-text-transform:var(--awb-typography4-text-transform);--awb-submenu-line-height:var(--awb-typography4-line-height);--awb-submenu-letter-spacing:var(--awb-typography4-letter-spacing);--awb-icons-size:10;--awb-icons-color:var(--awb-color8);--awb-icons-hover-color:var(--awb-color5);--awb-main-justify-content:flex-start;--awb-mobile-nav-button-align-hor:flex-end;--awb-mobile-bg:var(--awb-color1);--awb-mobile-color:var(--awb-color8);--awb-mobile-active-bg:var(--awb-color2);--awb-mobile-active-color:var(--awb-color5);--awb-mobile-trigger-color:var(--awb-color8);--awb-mobile-trigger-background-color:var(--awb-color1);--awb-mobile-font-size:var(--awb-typography3-font-size);--awb-mobile-text-transform:var(--awb-typography3-text-transform);--awb-mobile-line-height:var(--awb-typography3-line-height);--awb-mobile-letter-spacing:var(--awb-typography3-letter-spacing);--awb-mobile-sep-color:var(--awb-color1);--awb-mobile-justify:center;--awb-mobile-caret-left:auto;--awb-mobile-caret-right:0;--awb-box-shadow:0px 5px 12px -4px hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc(var(--awb-color8-a) - 95%));;--awb-fusion-font-family-typography:var(--awb-typography3-font-family);--awb-fusion-font-weight-typography:var(--awb-typography3-font-weight);--awb-fusion-font-style-typography:var(--awb-typography3-font-style);--awb-fusion-font-family-submenu-typography:var(--awb-typography4-font-family);--awb-fusion-font-weight-submenu-typography:var(--awb-typography4-font-weight);--awb-fusion-font-style-submenu-typography:var(--awb-typography4-font-style);--awb-fusion-font-family-mobile-typography:var(--awb-typography3-font-family);--awb-fusion-font-weight-mobile-typography:var(--awb-typography3-font-weight);--awb-fusion-font-style-mobile-typography:var(--awb-typography3-font-style);\" aria-label=\"Google Ad Grants\" data-breakpoint=\"1024\" data-count=\"0\" data-transition-type=\"fade\" data-transition-time=\"300\" data-expand=\"right\"><button type=\"button\" class=\"awb-menu__m-toggle awb-menu__m-toggle_no-text\" aria-expanded=\"false\" aria-controls=\"menu-google-ad-grants\"><span class=\"awb-menu__m-toggle-inner\"><span class=\"collapsed-nav-text\"><span class=\"screen-reader-text\">Toggle Navigation<\/span><\/span><span class=\"awb-menu__m-collapse-icon awb-menu__m-collapse-icon_no-text\"><span class=\"awb-menu__m-collapse-icon-open awb-menu__m-collapse-icon-open_no-text fa-bars fas\"><\/span><span class=\"awb-menu__m-collapse-icon-close awb-menu__m-collapse-icon-close_no-text fa-times fas\"><\/span><\/span><\/span><\/button><ul id=\"menu-google-ad-grants\" class=\"fusion-menu awb-menu__main-ul awb-menu__main-ul_row\"><li  id=\"menu-item-9731\"  class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-9731 awb-menu__li awb-menu__main-li awb-menu__main-li_regular\"  data-item-id=\"9731\"><span class=\"awb-menu__main-background-default awb-menu__main-background-default_fade\"><\/span><span class=\"awb-menu__main-background-active awb-menu__main-background-active_fade\"><\/span><a  href=\"https:\/\/charityrocket.com\/google-ad-grants\/\" class=\"awb-menu__main-a awb-menu__main-a_regular\"><span class=\"menu-text\">Google Ad Grants<\/span><\/a><\/li><\/ul><\/nav><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:50px;--awb-padding-right:0%;--awb-padding-bottom:78px;--awb-padding-left:4%;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-background-image:linear-gradient(180deg, #4200ea 0%,#c5b6ea 100%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-text-color:var(--awb-color1);--awb-font-size:3em;\"><h1 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:&quot;Montserrat&quot;;font-style:normal;font-weight:500;margin:0;font-size:1em;--fontSize:60;line-height:var(--awb-typography1-line-height);\"><span style=\"color: var(--awb-color3);\">Google Ad Grants<\/span> for <span style=\"color: var(--awb-color1);\">nonprofits<\/span><\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p style=\"color: var(--awb-color1); font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Google Ad Grants allows eligible nonprofits to receive up to US$10,000 per month in Google search ads. Discover everything about the program in this Charity Rocket Hub! <\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:22px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_typography-letter-spacing:0px;--button_typography-font-family:&quot;Inter&quot;;--button_typography-font-style:normal;--button_typography-font-weight:500;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/en\/google-ad-grants-free-ads-for-your-nonprofit\/#form_article_7\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Get help applying<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:9.6%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:9.6%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"2000\" height=\"2000\" title=\"adgrant\" src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant.png\" data-orig-src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant.png\" alt class=\"lazyload img-responsive wp-image-9698\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272000%27%20height%3D%272000%27%20viewBox%3D%270%200%202000%202000%27%3E%3Crect%20width%3D%272000%27%20height%3D%272000%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant-200x200.png 200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant-400x400.png 400w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant-600x600.png 600w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant-800x800.png 800w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant-1200x1200.png 1200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/05\/adgrant.png 2000w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:95px;--awb-padding-bottom:60px;--awb-margin-top:0px;--awb-background-image:linear-gradient(180deg, #c5b6ea 0%,rgba(255,255,255,0) 19%);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:4px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:4%;--awb-spacing-left-medium:6.4%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:53px;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:34px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0.000px;font-size:1em;--fontSize:34;line-height:1.41;\"><div style=\"text-align: left;\"><span style=\"font-family: Montserrat; font-size: 1em; letter-spacing: -1.512px;\">What is Google Ad Grants?<\/span><\/div><\/h2><\/div><div class=\"fusion-text fusion-text-2 sm-text-align-center\" style=\"--awb-font-size:26px;--awb-line-height:1.4;--awb-letter-spacing:-0.016em;--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:#1d1d1f;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: left; font-size: 22px; font-family: 'DM Sans';\" data-fusion-font=\"true\" data-fusion-google-font=\"DM Sans\" data-fusion-google-variant=\"300\"><span style=\"font-weight: 300; line-height: 31px; letter-spacing: -0.4px; font-family: 'DM Sans'; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"DM Sans\" data-fusion-google-variant=\"300\"><span style=\"letter-spacing: 0px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">The Google Ad Grants program is a grant offered by Google to<\/span> <span style=\"color: var(--awb-color5); letter-spacing: 0px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">eligible nonprofit organizations<\/span>.<span style=\"letter-spacing: 0px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">. It provides <\/span><\/span><span style=\"line-height: 31px; letter-spacing: -0.4px; font-family: 'DM Sans'; font-size: 20px;\" data-fusion-font=\"true\" data-fusion-google-font=\"DM Sans\" data-fusion-google-variant=\"300\"><b style=\"font-size: 18px; letter-spacing: 0px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">up to US$10,000 per month in advertising credits<\/b><\/span> <span style=\"font-weight: 400; line-height: 31px; letter-spacing: 0px; font-family: Inter; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">to run text ads on Google.<\/span><\/p>\n<p style=\"text-align: left; font-size: 18px; letter-spacing: 0px; line-height: 31px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">In short, when someone searches for a topic on Google related to your area of work, your organization can appear among the first results!<\/p>\n<p style=\"text-align: left; font-size: 18px; letter-spacing: 0px; line-height: 31px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">It is a great opportunity to attract more visitors to your website. But for those clicks to become useful, they need to be directed to the right pages with the right messages. <\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:16px;width:100%;\"><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_padding-top:16px;--button_padding-right:24px;--button_padding-bottom:16px;--button_padding-left:24px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/en\/google-ad-grants-free-ads-for-your-nonprofit\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Better understand the grant<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:9.6%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-2 fusion-columns-total-4 fusion-content-boxes-1 content-boxes-icon-boxed content-left has-flex-alignment\" style=\"--awb-backgroundcolor:var(--awb-color1);--awb-border-radius-top-left:12px;--awb-border-radius-top-right:12px;--awb-border-radius-bottom-right:12px;--awb-border-radius-bottom-left:12px;--awb-alignment:stretch;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor-hover:var(--awb-color1);--awb-item-margin-top:18px;--awb-item-margin-bottom:18px;--awb-margin-top:0px;--awb-margin-bottom:0px;--awb-hover-accent-color:var(--awb-color5);--awb-circle-hover-accent-color:var(--awb-color5);\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:#f7dc71;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor-hover:var(--awb-color1);\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color5);position:absolute;top:-71px;margin-left:-21px;box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color5);border-width:1px;background-color:var(--awb-color5);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-search fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:18px;--fontSize:18;line-height:1.26;\">Be found on Google<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Appear when people are actively searching for topics related to your mission.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f7dc71;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor-hover:var(--awb-color1);\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color5);position:absolute;top:-71px;margin-left:-21px;box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color5);border-width:1px;background-color:var(--awb-color5);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-users fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:18px;--fontSize:18;line-height:1.26;\">Promote your services<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Direct visitors to your programs, resources, events, or campaigns.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f7dc71;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor-hover:var(--awb-color1);\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-first-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color5);position:absolute;top:-71px;margin-left:-21px;box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color5);border-width:1px;background-color:var(--awb-color5);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-hand-holding-heart fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:18px;--fontSize:18;line-height:1.26;\">Attract qualified traffic<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Reach people who are already interested in what your organization offers.<\/p>\n<\/div><\/div><\/div><div style=\"--awb-backgroundcolor:#f7dc71;--awb-iconcolor-hover:var(--awb-color5);--awb-circlecolor-hover:var(--awb-color1);\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-6 col-md-6 col-sm-6 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background content-wrapper-boxed link-area-link-icon content-icon-wrapper-yes icon-hover-animation-fade\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\"><span style=\"height:42px;width:42px;line-height:22px;border-color:rgba(255,255,255,0);border-width:1px;border-style:solid;background-color:var(--awb-color5);position:absolute;top:-71px;margin-left:-21px;box-sizing:content-box;border-radius:50%;\"><i style=\"border-color:var(--awb-color5);border-width:1px;background-color:var(--awb-color5);box-sizing:content-box;height:40px;width:40px;line-height:40px;border-radius:50%;position:relative;top:auto;left:auto;margin:0;border-radius:50%;font-size:20px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-bullhorn fas circle-yes\"><\/i><\/span><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:18px;--fontSize:18;line-height:1.26;\">Support your impact<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-family: Inter; font-weight: 300;\" data-start=\"2180\" data-end=\"2271\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Turn visibility into actions: donations, registrations, forms, and more.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:95px;--awb-padding-bottom:60px;--awb-padding-top-small:32px;--awb-margin-top:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:4.608%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.648%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:34px;\"><h2 class=\"fusion-title-heading title-heading-center fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0.000px;font-size:1em;--fontSize:34;line-height:1.41;\"><div style=\"text-align: left;\">How does Google Ad Grants work?<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-3 sm-text-align-center\" style=\"--awb-font-size:26px;--awb-line-height:1.4;--awb-letter-spacing:-0.016em;--awb-text-transform:var(--awb-typography2-text-transform);--awb-text-color:#1d1d1f;--awb-text-font-family:var(--awb-typography4-font-family);--awb-text-font-weight:var(--awb-typography4-font-weight);--awb-text-font-style:var(--awb-typography4-font-style);\"><p style=\"text-align: left; font-size: 18px; letter-spacing: 0px; line-height: 28px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Google Ad Grants allows your organization to appear on Google when someone searches for a topic related to your mission.<\/p>\n<p style=\"text-align: left; font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">The principle is this: someone performs a search, sees your ad, clicks on the ad, then lands on a page of your website.<\/p>\n<p style=\"text-align: left; font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">If that page is clear and useful, the person can then take an important action, such as making a donation, filling out a form, registering for a program, or asking for help.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_padding-top:16px;--button_padding-right:24px;--button_padding-bottom:16px;--button_padding-left:24px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/en\/seo-benefits-nonprofits\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">The benefits for your nonprofit<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:4%;--awb-bg-size:cover;--awb-transition:filter 850ms ease, transform 850ms ease, background-color 850ms ease, border-color 850ms ease;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-4 fusion-content-boxes-2 content-boxes-timeline-vertical content-left content-boxes-timeline-layout content-boxes-icon-with-title fusion-delayed-animation\" style=\"--awb-backgroundcolor:var(--awb-color2);--awb-border-radius-top-left:20px;--awb-border-radius-top-right:20px;--awb-border-radius-bottom-right:20px;--awb-border-radius-bottom-left:20px;--awb-title-color:var(--awb-color5);--awb-iconcolor:var(--awb-color1);--awb-hover-accent-color:#1d1d1f;--awb-circle-hover-accent-color:#1d1d1f;--awb-item-margin-bottom:40px;\" data-animation-delay=\"350\" data-animationOffset=\"top-into-view\"><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:56px;\" class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#282828;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:36px;width:36px;line-height:36px;border-radius:100%;font-size:18px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-handshake fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:22px;--fontSize:22;line-height:1.26;\">Someone searches on Google<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-start=\"885\" data-end=\"996\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">A person searches for a topic, help, service, or resource related to your mission.<\/p>\n<p style=\"font-size: 18px;\" data-start=\"885\" data-end=\"996\" data-fusion-font=\"true\"><span style=\"color: var(--awb-color7);\"><span style=\"color: var(--awb-color8); font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Example: \u2018<\/span><\/span><i><span style=\"color: var(--awb-color7); font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">food assistance montreal<\/span><\/i><span style=\"color: var(--awb-color8);\">\u2019<\/span><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:#282828;left:68px;top:53px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:56px;\" class=\"fusion-column content-box-column content-box-column content-box-column-2 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#282828;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:36px;width:36px;line-height:36px;border-radius:100%;font-size:18px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-icons fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:22px;--fontSize:22;line-height:1.26;\">Your ad appears<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-start=\"1012\" data-end=\"1109\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Your organization can appear in the results with a relevant message adapted to that search.<\/p>\n<p data-start=\"1012\" data-end=\"1109\"><span style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Example: \u2018<\/span><span style=\"color: var(--awb-color7);\"><i><span style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">XYZ Food Bank \u2013 Find help near you<\/span><\/i><\/span><span style=\"color: var(--awb-color8);\">\u2019<\/span><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:#282828;left:68px;top:53px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:56px;\" class=\"fusion-column content-box-column content-box-column content-box-column-3 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#1d1d1f;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:36px;width:36px;line-height:36px;border-radius:100%;font-size:18px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-address-card fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:22px;--fontSize:22;line-height:1.26;\">The person clicks and visits your website<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-end=\"1216\" data-start=\"1125\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">The click leads to a page that clearly answers the person\u2019s need.<\/p>\n<p data-end=\"1216\" data-start=\"1125\"><span style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Example:<\/span> <span style=\"color: var(--awb-color7); font-size: 18px; font-family: Inter; font-weight: 300;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">A page that explains the services offered, hours, and how to get help.<\/span><\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:#1d1d1f;left:68px;top:53px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div style=\"--awb-backgroundcolor:var(--awb-color2);--awb-iconcolor:var(--awb-color1);--awb-content-padding-left:56px;\" class=\"fusion-column content-box-column content-box-column content-box-column-4 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper-background link-area-box icon-hover-animation-fade fusion-animated\" data-animationType=\"fadeIn\" data-animationDuration=\"0.25\" data-animationOffset=\"top-into-view\"><div class=\"heading heading-with-icon icon-left\"><div class=\"icon\" style=\"-webkit-animation-duration: 350ms;animation-duration: 350ms;\"><i style=\"border-color:#1d1d1f;border-width:0px;background-color:var(--awb-color5);box-sizing:content-box;height:36px;width:36px;line-height:36px;border-radius:100%;font-size:18px;\" aria-hidden=\"true\" class=\"fontawesome-icon fa-comments fas circle-yes\"><\/i><\/div><h3 class=\"content-box-heading fusion-responsive-typography-calculated\" style=\"--h3_typography-font-size:22px;--fontSize:22;line-height:1.26;\">An important action is completed<\/h3><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\">\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-start=\"1357\" data-end=\"1419\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">If the page is well built, the person can take action.<\/p>\n<p data-start=\"1421\" data-end=\"1527\"><span style=\"font-size: 18px; font-family: Inter; font-weight: 300;\" data-start=\"1421\" data-end=\"1434\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Example: <\/span>Fill out a form, make a donation, call your organization, or register for a program.<\/p>\n<\/div><div class=\"content-box-shortcode-timeline-vertical\" style=\"border-color:#1d1d1f;left:68px;top:53px;-webkit-transition-duration: 350ms;animation-duration: 350ms;\"><\/div><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:56px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right:48px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:24px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:34px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0px;font-size:1em;--fontSize:34;line-height:1.41;\"><div style=\"text-align: left;\">Who can qualify for Google Ad Grants?<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-4\"><p style=\"text-align: left;\"><span style=\"font-family: Inter;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\"><span style=\"font-weight: 400; font-family: Inter; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Google Ad Grants is not automatically offered to all organizations.<\/span> <span style=\"font-family: Inter; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\"><b>Before applying,<\/b><\/span><\/span> <b style=\"font-family: Inter; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">you need to verify whether your nonprofit meets the program\u2019s criteria<span style=\"font-family: Inter; font-weight: 400; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">.<\/span><\/b><\/p>\n<p style=\"text-align: left; font-family: Inter; font-weight: 400; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">To qualify, your organization generally must be a recognized nonprofit, be eligible for Google for Nonprofits, have an active website, and comply with the program rules.<\/p>\n<p style=\"text-align: left; font-family: Inter; font-weight: 400; font-size: 18px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">This step is important because it helps avoid wasting time on an incomplete application or an account that could be rejected later.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:33px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-builder-row fusion-builder-row-inner fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-0 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-padding-top:10px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-border-size:1px;--awb-icon-size:24px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color5);--awb-background-color:var(--awb-color1);--awb-divider-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-divider-hover-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-icon-color:var(--awb-color5);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:500;--awb-title-font-style:normal;--awb-content-font-family:&quot;Inter&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-9708-1\"><div class=\"fusion-panel panel-default panel-c0e91e039975330ca fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-content-font-size:18px;--awb-title-font-size:18px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_c0e91e039975330ca\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"c0e91e039975330ca\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-1\" data-target=\"#c0e91e039975330ca\" href=\"#c0e91e039975330ca\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-check fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Eligible organization<\/span><\/a><\/h4><\/div><div id=\"c0e91e039975330ca\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_c0e91e039975330ca\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-family: Inter; font-weight: 300; font-size: 16px;\" data-start=\"5423\" data-end=\"5528\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Your organization must meet the eligibility criteria for Google for Nonprofits.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-padding-top:10px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-border-size:1px;--awb-icon-size:24px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color5);--awb-background-color:var(--awb-color1);--awb-divider-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-divider-hover-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-icon-color:var(--awb-color5);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:500;--awb-title-font-style:normal;--awb-content-font-family:&quot;Inter&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-9708-2\"><div class=\"fusion-panel panel-default panel-77c46cb6f549029d0 fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-content-font-size:18px;--awb-title-font-size:18px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_77c46cb6f549029d0\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"77c46cb6f549029d0\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-2\" data-target=\"#77c46cb6f549029d0\" href=\"#77c46cb6f549029d0\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-check fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Active website<\/span><\/a><\/h4><\/div><div id=\"77c46cb6f549029d0\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_77c46cb6f549029d0\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-family: Inter; font-weight: 300; font-size: 16px;\" data-start=\"5423\" data-end=\"5528\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Your website must be accessible, credible, and useful for visitors.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column_inner fusion-builder-nested-column-1 fusion_builder_column_inner_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"accordian fusion-accordian\" style=\"--awb-padding-top:10px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-border-size:1px;--awb-icon-size:24px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color5);--awb-background-color:var(--awb-color1);--awb-divider-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-divider-hover-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-icon-color:var(--awb-color5);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:500;--awb-title-font-style:normal;--awb-content-font-family:&quot;Inter&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-9708-3\"><div class=\"fusion-panel panel-default panel-0fe6218460fc23bbb fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-content-font-size:18px;--awb-title-font-size:18px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0fe6218460fc23bbb\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"0fe6218460fc23bbb\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-3\" data-target=\"#0fe6218460fc23bbb\" href=\"#0fe6218460fc23bbb\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-check fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Clear mission<\/span><\/a><\/h4><\/div><div id=\"0fe6218460fc23bbb\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_0fe6218460fc23bbb\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-family: Inter; font-weight: 300; font-size: 16px;\" data-start=\"5423\" data-end=\"5528\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Google must be able to understand what your organization does and who it helps.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-padding-top:10px;--awb-padding-right:0px;--awb-padding-bottom:0px;--awb-padding-left:0px;--awb-border-size:1px;--awb-icon-size:24px;--awb-content-font-size:var(--awb-typography4-font-size);--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:var(--awb-color5);--awb-background-color:var(--awb-color1);--awb-divider-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-divider-hover-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-icon-color:var(--awb-color5);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color8);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-toggle-active-accent-color:var(--awb-color5);--awb-title-font-family:&quot;Montserrat&quot;;--awb-title-font-weight:500;--awb-title-font-style:normal;--awb-content-font-family:&quot;Inter&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-unboxed\" id=\"accordion-9708-4\"><div class=\"fusion-panel panel-default panel-1788293240ad0092d fusion-toggle-no-divider fusion-toggle-boxed-mode\" style=\"--awb-content-font-size:18px;--awb-title-font-size:18px;\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_1788293240ad0092d\"><a class=\"active\" aria-expanded=\"true\" aria-controls=\"1788293240ad0092d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-4\" data-target=\"#1788293240ad0092d\" href=\"#1788293240ad0092d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon fa-check fas\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon fa-check fas\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Compliant activities<\/span><\/a><\/h4><\/div><div id=\"1788293240ad0092d\" class=\"panel-collapse collapse in\" aria-labelledby=\"toggle_1788293240ad0092d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p style=\"font-family: Inter; font-weight: 300; font-size: 16px;\" data-start=\"5423\" data-end=\"5528\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"300\">Some organizations or activities are not eligible for the program.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-bottom:60px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_padding-top:16px;--button_padding-right:24px;--button_padding-bottom:16px;--button_padding-left:24px;--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/en\/website-criteria-google-ad-grants\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Check eligibility criteria<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:38px;--awb-padding-bottom:38px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:38px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0px;font-size:1em;--fontSize:38;line-height:1.32;\"><div style=\"text-align: left;\">How do you apply for Google Ad Grants?<\/div><\/h2><\/div><div class=\"accordian fusion-accordian\" style=\"--awb-border-size:1px;--awb-icon-size:24px;--awb-content-font-size:18px;--awb-icon-alignment:left;--awb-hover-color:var(--awb-color2);--awb-border-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-background-color:var(--awb-color1);--awb-divider-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-divider-hover-color:hsla(var(--awb-color8-h),var(--awb-color8-s),var(--awb-color8-l),calc( var(--awb-color8-a) - 92% ));--awb-icon-color:var(--awb-color3);--awb-title-color:var(--awb-color5);--awb-content-color:var(--awb-color8);--awb-icon-box-color:var(--awb-color2);--awb-toggle-hover-accent-color:var(--awb-color5);--awb-title-font-family:var(--awb-typography1-font-family);--awb-title-font-weight:var(--awb-typography1-font-weight);--awb-title-font-style:var(--awb-typography1-font-style);--awb-title-font-size:20px;--awb-content-font-family:&quot;Inter&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\"><div class=\"panel-group fusion-toggle-icon-boxed\" id=\"accordion-9708-5\"><div class=\"fusion-panel panel-default panel-b59a4c791e7dc3fe2 fusion-toggle-no-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_b59a4c791e7dc3fe2\"><a aria-expanded=\"false\" aria-controls=\"b59a4c791e7dc3fe2\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-5\" data-target=\"#b59a4c791e7dc3fe2\" href=\"#b59a4c791e7dc3fe2\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Check your nonprofit\u2019s eligibility<\/span><\/a><\/h4><\/div><div id=\"b59a4c791e7dc3fe2\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_b59a4c791e7dc3fe2\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Check the eligibility criteria<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-4ab159e336d3ce744 fusion-toggle-no-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_4ab159e336d3ce744\"><a aria-expanded=\"false\" aria-controls=\"4ab159e336d3ce744\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-5\" data-target=\"#4ab159e336d3ce744\" href=\"#4ab159e336d3ce744\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Prepare your website<\/span><\/a><\/h4><\/div><div id=\"4ab159e336d3ce744\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_4ab159e336d3ce744\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Make sure your pages are clear, credible, and ready to receive traffic.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-0b83ea7660a50a10c fusion-toggle-no-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_0b83ea7660a50a10c\"><a aria-expanded=\"false\" aria-controls=\"0b83ea7660a50a10c\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-5\" data-target=\"#0b83ea7660a50a10c\" href=\"#0b83ea7660a50a10c\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Create a Google for Nonprofits account<\/span><\/a><\/h4><\/div><div id=\"0b83ea7660a50a10c\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_0b83ea7660a50a10c\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>It is the gateway to access Google tools reserved for nonprofits.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-d4baab3b8f868e95d fusion-toggle-no-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_d4baab3b8f868e95d\"><a aria-expanded=\"false\" aria-controls=\"d4baab3b8f868e95d\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-5\" data-target=\"#d4baab3b8f868e95d\" href=\"#d4baab3b8f868e95d\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Apply for Google Ad Grants<\/span><\/a><\/h4><\/div><div id=\"d4baab3b8f868e95d\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_d4baab3b8f868e95d\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Once the organization is validated, you can request access to the program.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-panel panel-default panel-80eb0b5270914880e fusion-toggle-no-divider\"><div class=\"panel-heading\"><h4 class=\"panel-title toggle\" id=\"toggle_80eb0b5270914880e\"><a aria-expanded=\"false\" aria-controls=\"80eb0b5270914880e\" role=\"button\" data-toggle=\"collapse\" data-parent=\"#accordion-9708-5\" data-target=\"#80eb0b5270914880e\" href=\"#80eb0b5270914880e\"><span class=\"fusion-toggle-icon-wrapper\" aria-hidden=\"true\"><i class=\"fa-fusion-box active-icon awb-icon-minus\" aria-hidden=\"true\"><\/i><i class=\"fa-fusion-box inactive-icon awb-icon-plus\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-toggle-heading\">Configure the account properly<\/span><\/a><\/h4><\/div><div id=\"80eb0b5270914880e\" class=\"panel-collapse collapse \" aria-labelledby=\"toggle_80eb0b5270914880e\"><div class=\"panel-body toggle-content fusion-clearfix\">\n<p>Create the campaigns, ads, keywords, conversions, and landing pages.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-5 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_padding-top:16px;--button_padding-right:24px;--button_padding-bottom:16px;--button_padding-left:24px;--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/le-google-ad-grants\/demande\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">See the application steps<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-11 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:36px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none has-aspect-ratio\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"2570\" height=\"1708\" title=\"comment-d\u00e9crocher-ad-grants\" src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants.png\" data-orig-src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants.png\" class=\"lazyload img-responsive wp-image-6101 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272570%27%20height%3D%271708%27%20viewBox%3D%270%200%202570%201708%27%3E%3Crect%20width%3D%272570%27%20height%3D%271708%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants-200x133.png 200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants-400x266.png 400w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants-600x399.png 600w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants-800x532.png 800w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants-1200x798.png 1200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/12\/comment-decrocher-ad-grants.png 2570w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-8 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:38px;--awb-padding-bottom:38px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-end fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-12 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:38px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0px;font-size:1em;--fontSize:38;line-height:1.32;\"><div style=\"text-align: left;\">Who controls your Google accounts?<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-5\"><p style=\"font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Google Ad Grants can be connected to several tools, such as Google for Nonprofits, Google Ads, Google Analytics, Google Tag Manager, and your website.<\/p>\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">If access is poorly organized, your nonprofit can lose time, lose control of its data, or depend on a personal account that does not truly belong to the organization.<\/p>\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Access should be managed by the organization itself, ideally with at least one official administrator account belonging to the nonprofit, not to an external person or an employee using a personal email address.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-6 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/le-google-ad-grants\/acces\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Better organize access<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-13 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:20px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-alert alert error alert-danger fusion-alert-left awb-alert-native-link-color alert-shadow\" role=\"alert\"><div class=\"fusion-alert-content-wrapper\"><span class=\"alert-icon\"><i class=\"awb-icon-exclamation-triangle\" aria-hidden=\"true\"><\/i><\/span><span class=\"fusion-alert-content\"><b>To avoid<\/b>:<\/p>\n<ul>\n<li>A Google Ads account created with the personal email address of a former employee.<\/li>\n<li>A Google Analytics account that nobody controls.<\/li>\n<li>Conversions configured in an account your team cannot access.<\/li>\n<li>Important notifications sent to the wrong person.<\/li>\n<\/ul><\/span><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-9 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:78px;--awb-padding-bottom:76px;--awb-margin-top:46px;--awb-margin-bottom:48px;--awb-background-color:rgba(244,244,246,0.69);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-14 fusion_builder_column_4_5 4_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:80%;--awb-margin-top-large:40px;--awb-spacing-right-large:2.4%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:2.4%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-7 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:38px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0px;font-size:1em;--fontSize:38;line-height:1.32;\"><div style=\"text-align: center;\">Which rules need to be followed?<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-6\"><p style=\"text-align: center; font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Google Ad Grants comes with certain rules. They are meant to keep ads relevant and ensure the grant is used in a useful way. <\/p>\n<p style=\"text-align: center; font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">The main rules relate to website quality, keyword relevance, account structure, conversion tracking, sitelinks, and the account\u2019s minimum performance.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-15 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top-small:32px;--awb-padding-right-small:41.9931px;--awb-padding-bottom-small:0px;--awb-padding-left-small:41.9931px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:55.984399999999994px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:1;--awb-margin-top-small:0px;--awb-spacing-right-small:0px;--awb-margin-bottom-small:13.9861px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"awb-circles-info fusion-no-small-visibility\" style=\"--awb-max-width:600px;--awb-icon-circle-color:var(--awb-color5);--awb-icon-circle-size:2px;--awb-content-circle-size:4px;--awb-content-padding:62px;--awb-icon-size:27px;--awb-icon-bg-color:var(--awb-color3);--awb-icon-bg-active-color:var(--awb-color5);--awb-title-font-size:24px;--awb-title-letter-spacing:-0.4px;--awb-title-color:var(--awb-color5);--awb-title-hover-color:var(--awb-color8);--awb-content-font-size:18px;--awb-content-line-height:24px;--awb-content-letter-spacing:0px;--awb-gradient-start-position:0%;--awb-gradient-end-position:100%;--awb-linear-angle:180deg;--awb-radial-direction:circle at center center;--awb-content-text-transform:var(--awb-typography4-text-transform);--awb-title-text-transform:var(--awb-typography1-text-transform);--awb-title-line-height:2;--awb-title-font-family:&quot;DM Sans&quot;;--awb-title-font-style:normal;--awb-title-font-weight:600;--awb-content-font-family:&quot;Inter&quot;;--awb-content-font-style:normal;--awb-content-font-weight:400;\" data-auto-rotation=\"yes\" data-auto-rotation-time=\"2500\" data-pause-on-hover=\"yes\" data-activation-type=\"mouseover\"><div class=\"awb-circles-info-wrapper\"><div class=\"awb-circles-info-icons-wrapper\"><div class=\"awb-circles-info-tab-link\" data-id=\"1\"><span><i class=\"fa-sitemap fas\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"2\"><span><i class=\"fa-search fas\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"3\"><span><i class=\"fa-laptop fas\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"4\"><span><i class=\"fa-funnel-dollar fas\"><\/i><\/span><\/div><div class=\"awb-circles-info-tab-link\" data-id=\"5\"><span><i class=\"fa-poll fas\"><\/i><\/span><\/div><\/div><div class=\"awb-circles-info-content-wrapper\"><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-1\" data-id=\"1\"><div class=\"awb-circles-info-title\">Account structure<\/div><div class=\"awb-circles-info-text\">Your campaigns must be clearly organized, with ads connected to your objectives.<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-2\" data-id=\"2\"><div class=\"awb-circles-info-title\">Relevant keywords<\/div><div class=\"awb-circles-info-text\">Keywords must be precise and connected to your mission, services, or resources.<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-3\" data-id=\"3\"><div class=\"awb-circles-info-title\">Clear and useful website<\/div><div class=\"awb-circles-info-text\">Ads must lead to relevant and functional pages.<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-4\" data-id=\"4\"><div class=\"awb-circles-info-title\">Tracked conversions<\/div><div class=\"awb-circles-info-text\">Important actions must be measured: donations, forms, calls, registrations, etc.<\/div><\/div><div class=\"awb-circle-info awb-circles-info-content-area awb-circle-info-5\" data-id=\"5\"><div class=\"awb-circles-info-title\">Monitored performance<\/div><div class=\"awb-circles-info-text\">The account must be monitored regularly to avoid compliance issues or suspension.<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-tabs fusion-tabs-1 clean fusion-no-medium-visibility fusion-no-large-visibility vertical-tabs icon-position-left mobile-mode-toggle\" style=\"--icon-color:var(--awb-color3);--awb-title-border-radius-top-left:12px;--awb-title-border-radius-top-right:12px;--awb-title-border-radius-bottom-right:12px;--awb-title-border-radius-bottom-left:12px;--awb-content-padding-left-small:24px;--awb-title-padding-left-small:24px;--awb-title-font-size:22px;--awb-alignment:start;--awb-inactive-color:var(--awb-color5);--awb-title-text-color:var(--awb-color1);--awb-title-active-text-color:var(--awb-color5);--awb-background-color:var(--awb-color1);--awb-border-color:var(--awb-color1);--awb-active-border-color:var(--awb-color1);\"><div class=\"nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d01d4d9d125b01f9726\" aria-selected=\"true\" id=\"fusion-tab-advertisingcampaigns\" href=\"#tab-d01d4d9d125b01f9726\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-ad fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Advertising campaigns<\/h5><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c4f4eee0a6d728a8fef\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-onlinepresence\" href=\"#tab-c4f4eee0a6d728a8fef\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-eye fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Online presence<\/h5><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-0c1401f93fc4f86db5d\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-performancereport\" href=\"#tab-0c1401f93fc4f86db5d\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-chart-line fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Performance report<\/h5><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-448d75a8e522b947ecd\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-regularoptimizations\" href=\"#tab-448d75a8e522b947ecd\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-laptop fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Regular optimizations<\/h5><\/a><\/li><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5c38b12014b1238bd9d\" aria-selected=\"false\" tabindex=\"-1\" id=\"fusion-tab-pre-campaignreport\" href=\"#tab-5c38b12014b1238bd9d\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-file-alt fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Pre-campaign report<\/h5><\/a><\/li><\/ul><\/div><div class=\"tab-content\"><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li class=\"active\" role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-d01d4d9d125b01f9726\" aria-selected=\"true\" id=\"mobile-fusion-tab-advertisingcampaigns\" href=\"#tab-d01d4d9d125b01f9726\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-ad fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Advertising campaigns<\/h5><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix in active\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-advertisingcampaigns\" id=\"tab-d01d4d9d125b01f9726\">\n<p>Benefit from real advertising campaigns on Google Ads, fully funded by the Google Ad Grants grant.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-c4f4eee0a6d728a8fef\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-onlinepresence\" href=\"#tab-c4f4eee0a6d728a8fef\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-eye fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Online presence<\/h5><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-onlinepresence\" id=\"tab-c4f4eee0a6d728a8fef\">\n<p>Improve your online presence and reach new targeted audiences at no cost to your organization.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-0c1401f93fc4f86db5d\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-performancereport\" href=\"#tab-0c1401f93fc4f86db5d\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-chart-line fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Performance report<\/h5><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-performancereport\" id=\"tab-0c1401f93fc4f86db5d\">\n<p>Receive a final performance report, including clear statistics, concrete indicators, such as clicks, conversions, and visibility, and practical recommendations for what comes next.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-448d75a8e522b947ecd\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-regularoptimizations\" href=\"#tab-448d75a8e522b947ecd\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-laptop fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Regular optimizations<\/h5><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-regularoptimizations\" id=\"tab-448d75a8e522b947ecd\">\n<p>Benefit from regular campaign optimizations during their launch period, from 4 to 5 weeks.<\/p>\n<\/div><div class=\"nav fusion-mobile-tab-nav\"><ul class=\"nav-tabs\" role=\"tablist\"><li role=\"presentation\"><a class=\"tab-link\" data-toggle=\"tab\" role=\"tab\" aria-controls=\"tab-5c38b12014b1238bd9d\" aria-selected=\"false\" tabindex=\"-1\" id=\"mobile-fusion-tab-pre-campaignreport\" href=\"#tab-5c38b12014b1238bd9d\"><h5 class=\"fusion-tab-heading\"><i class=\"fontawesome-icon fa-file-alt fas\" aria-hidden=\"true\" style=\"font-size:20px; --icon-color:var(--awb-color3);\"><\/i>Pre-campaign report<\/h5><\/a><\/li><\/ul><\/div><div class=\"tab-pane fade fusion-clearfix\" role=\"tabpanel\" tabindex=\"0\" aria-labelledby=\"fusion-tab-pre-campaignreport\" id=\"tab-5c38b12014b1238bd9d\">\n<p>Receive a detailed pre-campaign report presenting a personalized strategy aligned with your objectives.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-16 fusion_builder_column_1_5 1_5 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-padding-left:44px;--awb-padding-right-small:76.9922px;--awb-padding-left-small:13px;--awb-absolute-top:300px;--awb-absolute-left:40px;--awb-container-position:absolute;--awb-bg-size:cover;--awb-width-large:20%;--awb-margin-top-large:0px;--awb-spacing-right-large:0px;--awb-margin-bottom-large:0px;--awb-spacing-left-large:34px;--awb-width-medium:20%;--awb-order-medium:0;--awb-spacing-right-medium:0px;--awb-spacing-left-medium:34px;--awb-width-small:40%;--awb-order-small:3;--awb-margin-top-small:0px;--awb-spacing-right-small:0px;--awb-spacing-left-small:0px;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none has-aspect-ratio\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"300\" height=\"300\" alt=\"Woohoo! Let\u2019s catch the stars! \" title=\"Woohoo! Let\u2019s catch the stars!\" src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/06\/ASTRO23.png\" data-orig-src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/06\/ASTRO23-300x300.png\" class=\"lazyload img-responsive wp-image-4869 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%273375%27%20height%3D%273375%27%20viewBox%3D%270%200%203375%203375%27%3E%3Crect%20width%3D%273375%27%20height%3D%273375%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/06\/ASTRO23-200x200.png 200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/06\/ASTRO23-400x400.png 400w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/06\/ASTRO23-600x600.png 600w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/06\/ASTRO23-800x800.png 800w, https:\/\/charityrocket.com\/wp-content\/uploads\/2024\/06\/ASTRO23-1200x1200.png 1200w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-17 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-7 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_padding-top:16px;--button_padding-right:24px;--button_padding-bottom:16px;--button_padding-left:24px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/le-google-ad-grants\/acces\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Learn more about compliance<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-10 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:38px;--awb-padding-bottom:38px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-18 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:7.68%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:7.68%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:38px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0px;font-size:1em;--fontSize:38;line-height:1.32;\"><div style=\"text-align: left;\">What should you do if an account is suspended?<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-7\"><p style=\"font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">A Google Ad Grants account can be deactivated if it does not meet certain program requirements.<\/p>\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">The right approach is to first identify the cause of the suspension, correct the issues in the account, and then submit a reactivation request only once the non-compliant elements have been fixed.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-8 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_padding-top:16px;--button_padding-right:24px;--button_padding-bottom:16px;--button_padding-left:24px;--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/le-google-ad-grants\/reactivation\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Understand reactivation<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-19 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-top:10px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:40px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:4.8%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:7.68%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-sep-none fusion-title-text fusion-title-size-five\"><h5 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22;line-height:1.36;\">Possible causes:<\/h5><\/div><ul style=\"--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;--awb-circlecolor:#f7e8aa;--awb-circle-yes-font-size:17.6px;\" class=\"fusion-checklist fusion-checklist-1 fusion-checklist-default fusion-checklist-divider type-numbered\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">1<\/span><div class=\"fusion-li-item-content\">\n<p>Poorly configured conversions<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">2<\/span><div class=\"fusion-li-item-content\">\n<p>Keywords that are too broad or not relevant<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">3<\/span><div class=\"fusion-li-item-content\">\n<p>Weak landing pages<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">4<\/span><div class=\"fusion-li-item-content\">\n<p>Click-through rate too low<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">5<\/span><div class=\"fusion-li-item-content\">\n<p>Non-compliant account structure<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\">6<\/span><div class=\"fusion-li-item-content\">\n<p>Important notifications ignored<\/p>\n<\/div><\/li><\/ul><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-11 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:38px;--awb-padding-bottom:38px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-20 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:40px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:38px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0px;font-size:1em;--fontSize:38;line-height:1.32;\">How do you measure performance?<\/h2><\/div><div class=\"fusion-text fusion-text-8\"><p style=\"text-align: center; font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Having access to a grant does not mean results happen automatically. To know whether Google Ad Grants is working, you need to look at the right indicators. <\/p>\n<p style=\"text-align: center; font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Performance is measured by looking at visibility, clicks, conversions, and the quality of the actions generated on your site. The goal is to know whether the clicks are truly helping your mission. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-21 fusion_builder_column_5_6 5_6 fusion-flex-column fusion-no-small-visibility\" style=\"--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:83.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.304%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:2.304%;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\">\n<div class=\"table-2\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Indicator<\/strong><\/th>\n<th align=\"left\"><strong>What it means<\/strong><\/th>\n<th align=\"left\"><strong>What it measures<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><strong><a href=\"https:\/\/charityrocket.com\/en\/lexique\/impression\/\">Impressions<\/a><\/strong><\/td>\n<td align=\"left\">The number of times your ad was displayed on a user\u2019s screen after their search.<\/td>\n<td align=\"left\"><strong>Your visibility<\/strong>. The higher the number, the more your organization is seen on Google. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Clicks<\/strong><\/td>\n<td align=\"left\">The number of times someone clicks on your ad after seeing it.<\/td>\n<td align=\"left\"><strong>Your website traffic<\/strong>. This is the number of real visits generated by your ads. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong><a href=\"https:\/\/charityrocket.com\/en\/lexique\/click-through-rate\/\">Click-through rate (CTR)<\/a><\/strong><\/td>\n<td align=\"left\">The percentage of people who click on your ad compared to the number of times it was displayed.<\/td>\n<td align=\"left\">The relevance of your ad. A good CTR proves that your message interests your target audience. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong><a href=\"https:\/\/charityrocket.com\/en\/lexique\/conversion\/\">Conversions<\/a><\/strong><\/td>\n<td align=\"left\">The number of times a visitor completes an important action on your site after clicking on your ad, such as making a donation, registering, downloading a document, and so on.<\/td>\n<td align=\"left\">The impact of your campaign. This is the concrete and useful result for your mission. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong>Conversion rate<\/strong><\/td>\n<td align=\"left\">The percentage of visitors who complete an important action compared to the total number of people who clicked on your ad.<\/td>\n<td align=\"left\">The effectiveness of your website. It shows whether your web page succeeds in convincing visitors to take action. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><strong><a href=\"https:\/\/charityrocket.com\/en\/lexique\/cost-per-click\/\">Cost per click (CPC)<\/a><\/strong><\/td>\n<td align=\"left\">The virtual amount of your grant spent on average each time someone clicks on your ad.<\/td>\n<td align=\"left\">The value of a visit. It shows how much each click costs based on the competition for your keywords. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-22 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"table-1\">\n<table width=\"100%\">\n<thead>\n<tr>\n<th align=\"left\"><strong>Indicator<\/strong><\/th>\n<th align=\"left\"><strong>What it means<\/strong><\/th>\n<th align=\"left\"><strong>What it measures<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td align=\"left\"><a href=\"https:\/\/charityrocket.com\/en\/lexique\/impression\/\">Impressions<\/a><\/td>\n<td align=\"left\">The number of times your ad was displayed on a user\u2019s screen after their search.<\/td>\n<td align=\"left\"><strong>Your visibility<\/strong>. The higher the number, the more your organization is seen on Google. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Clicks<\/td>\n<td align=\"left\">The number of times someone clicks on your ad after seeing it.<\/td>\n<td align=\"left\">Your website traffic. This is the number of real visits generated by your ads. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><a href=\"https:\/\/charityrocket.com\/en\/lexique\/click-through-rate\/\">Click-through rate (CTR)<\/a><\/td>\n<td align=\"left\">The percentage of people who click on your ad compared to the number of times it was displayed.<\/td>\n<td align=\"left\">The relevance of your ad. A good CTR proves that your message interests your target audience. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><a href=\"https:\/\/charityrocket.com\/en\/lexique\/conversion\/\">Conversions<\/a><\/td>\n<td align=\"left\">The number of times a visitor completes an important action on your site after clicking on your ad, such as making a donation, registering, downloading a document, and so on.<\/td>\n<td align=\"left\">The impact of your campaign. This is the concrete and useful result for your mission. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\">Conversion rate<\/td>\n<td align=\"left\">The percentage of visitors who complete an important action compared to the total number of people who clicked on your ad.<\/td>\n<td align=\"left\">The effectiveness of your website. It shows whether your web page succeeds in convincing visitors to take action. <\/td>\n<\/tr>\n<tr>\n<td align=\"left\"><a href=\"https:\/\/charityrocket.com\/en\/lexique\/cost-per-click\/\">Cost per click (CPC)<\/a><\/td>\n<td align=\"left\">The virtual amount of your grant spent on average each time someone clicks on your ad.<\/td>\n<td align=\"left\">The value of a visit. It shows how much each click costs based on the competition for your keywords. <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-23 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-bottom:21px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-evenly fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-9 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/le-google-ad-grants\/performance\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Measure performance<\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-10 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:#e0c9e8;--button_gradient_bottom_color:#e0c9e8;--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/lexique\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">The Nonprofit ABCs<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-12 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:38px;--awb-padding-bottom:38px;--awb-background-color:#f7ea8a;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-24 fusion_builder_column_3_5 3_5 fusion-flex-column\" style=\"--awb-padding-top:23px;--awb-padding-right:46px;--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:40px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:36px;--awb-spacing-left-large:6.4%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:6.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-11 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color5);--awb-font-size:38px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;letter-spacing:0px;font-size:1em;--fontSize:38;line-height:1.32;\"><div style=\"text-align: left;\">Should you manage Google Ad Grants internally or get support?<\/div><\/h2><\/div><div class=\"fusion-text fusion-text-9\"><p style=\"font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">You can manage it internally if your team has the time, the necessary skills, the right access, and a monitoring routine. Otherwise, professional support is often safer to avoid mistakes, stay compliant, and make better use of the grant. <\/p>\n<p><b><span style=\"font-size: 18px; font-family: Inter;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Don\u2019t panic! If you recently received the Google Ad Grants grant but do not know how to manage it effectively, we are here to help. <\/span><\/b><\/p>\n<p style=\"font-size: 18px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Our Google Ad Grants specialists have unique expertise adapted to the needs of nonprofits. Thanks to their knowledge of the specific rules and subtleties of the grant, they ensure compliant and optimized management of your advertising campaigns. <\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-25 fusion_builder_column_2_5 2_5 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:40%;--awb-margin-top-large:78px;--awb-spacing-right-large:9.6%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:0%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:14.4%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-margin-top-small:16px;--awb-spacing-right-small:3.84%;--awb-spacing-left-small:3.84%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-12 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-text-color:var(--awb-color8);--awb-font-size:26px;\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:26;line-height:0.92;\">Why work with Charity Rocket?<\/h3><\/div><ul style=\"--awb-line-height:34px;--awb-icon-width:34px;--awb-icon-height:34px;--awb-icon-margin:14px;--awb-content-margin:48px;--awb-circlecolor:var(--awb-color5);--awb-circle-yes-font-size:17.6px;\" class=\"fusion-checklist fusion-checklist-2 fusion-checklist-default fusion-checklist-divider type-icons\"><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p><span style=\"font-size: 18px; font-family: Inter; font-weight: 400; line-height: 28px;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Our grant support is offered at no cost to nonprofits.<\/span><\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>We continuously monitor the most relevant programs for your organization.<\/p>\n<\/div><\/li><li class=\"fusion-li-item\" style=\"\"><span class=\"icon-wrapper circle-yes\"><i class=\"fusion-li-icon awb-icon-check\" aria-hidden=\"true\"><\/i><\/span><div class=\"fusion-li-item-content\">\n<p>We guide you through every step, from research to application preparation, and much more!<\/p>\n<\/div><\/li><\/ul><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-26 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-bottom:21px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-row\"><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-11 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color1);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color5);--button_gradient_bottom_color:var(--awb-color5);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_padding-top:16px;--button_padding-right:24px;--button_padding-bottom:16px;--button_padding-left:24px;--button_margin-top:20px;--button_margin-right:42px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/le-google-ad-grants\/gestion\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Charity Rocket\u2019s approach<\/span><\/a><\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-custom fusion-button-default button-12 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color8);--button_border_color:var(--awb-color8);--button_accent_hover_color:var(--awb-color1);--button_border_hover_color:var(--awb-color1);--button_gradient_top_color:var(--awb-color1);--button_gradient_bottom_color:var(--awb-color1);--button_gradient_top_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_gradient_bottom_color_hover:hsla(var(--awb-color5-h),var(--awb-color5-s),calc(var(--awb-color5-l) - 8%),var(--awb-color5-a));--button_font_size:18px;--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/en\/contact-us\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Get help from an expert<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-13 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-right:120px;--awb-padding-bottom:50px;--awb-padding-left:120px;--awb-padding-right-medium:28px;--awb-padding-bottom-medium:12px;--awb-padding-left-medium:28px;--awb-padding-top-small:60px;--awb-padding-right-small:32px;--awb-padding-bottom-small:60px;--awb-padding-left-small:32px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-27 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:24px;--awb-spacing-left-large:7.68%;--awb-width-medium:80%;--awb-order-medium:0;--awb-spacing-right-medium:0%;--awb-spacing-left-medium:0%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-margin-bottom-small:12px;--awb-spacing-left-small:0%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-13 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:var(--awb-color8);--awb-font-size:42px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:42;line-height:1.14;\"><div style=\"text-align: left;\"><span style=\"font-size: 1em; letter-spacing: -1.512px; background-color: rgba(0, 0, 0, 0);\">Together, we grow the impact of nonprofits<\/span><\/div><\/h2><\/div><div class=\"fusion-text fusion-text-10\" style=\"--awb-font-size:20px;--awb-line-height:1.4;--awb-margin-right-small:8px;--awb-margin-left-small:8px;--awb-text-font-family:&quot;DM Sans&quot;;--awb-text-font-style:normal;--awb-text-font-weight:400;\"><p style=\"text-align: left; font-size: 20px; line-height: 27px;\" data-fusion-font=\"true\">Every day, Charity Rocket has the privilege of supporting inspiring organizations that, each in their own way, help build a better world. We call them our commanders, because they carry their mission forward, rally their communities, and create meaningful change.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 28px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Our role is to make sure they have the right tools to go even further.<\/p>\n<p style=\"text-align: left; font-size: 18px; line-height: 28px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">We work hand in hand with foundations, nonprofits, and community initiatives dedicated to improving lives, and each partnership reminds us of the essential role they play.<\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-13 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-top:20px;--button_margin-bottom:40px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/case-studies\/\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">See our work<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-28 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:6.4%;--awb-spacing-left-medium:4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-aspect-ratio:1 \/ 1;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none has-aspect-ratio\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"780\" height=\"720\" title=\"agency-img-1\" src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2025\/09\/agency-img-1.jpg\" data-orig-src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2025\/09\/agency-img-1.jpg\" class=\"lazyload img-responsive wp-image-7160 img-with-aspect-ratio\" data-parent-fit=\"cover\" data-parent-container=\".fusion-image-element\" alt srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27780%27%20height%3D%27720%27%20viewBox%3D%270%200%20780%20720%27%3E%3Crect%20width%3D%27780%27%20height%3D%27720%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2025\/09\/agency-img-1-200x185.jpg 200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2025\/09\/agency-img-1-400x369.jpg 400w, https:\/\/charityrocket.com\/wp-content\/uploads\/2025\/09\/agency-img-1-600x554.jpg 600w, https:\/\/charityrocket.com\/wp-content\/uploads\/2025\/09\/agency-img-1.jpg 780w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-14 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:60px;--awb-padding-right:120px;--awb-padding-bottom:60px;--awb-padding-left:120px;--awb-padding-bottom-medium:12px;--awb-padding-right-small:32px;--awb-padding-left-small:32px;--awb-margin-bottom:0px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1372.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-29 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:7.68%;--awb-width-medium:100%;--awb-order-medium:1;--awb-spacing-right-medium:2.4%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:1;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none\" style=\"border-radius:8px;\"><img decoding=\"async\" width=\"2560\" height=\"1709\" title=\"Note memo papers post it and rocket start up icon\" src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-scaled.jpg\" data-orig-src=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-scaled.jpg\" alt class=\"lazyload img-responsive wp-image-8437\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%272560%27%20height%3D%271709%27%20viewBox%3D%270%200%202560%201709%27%3E%3Crect%20width%3D%272560%27%20height%3D%271709%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-200x133.jpg 200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-400x267.jpg 400w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-600x400.jpg 600w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-800x534.jpg 800w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-1200x801.jpg 1200w, https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/NPO-scaled.jpg 2560w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 600px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-30 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-padding-right-small:0px;--awb-padding-left-small:0px;--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:7.68%;--awb-margin-bottom-large:8px;--awb-spacing-left-large:4.8%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:2.4%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:0%;--awb-margin-bottom-small:72px;--awb-spacing-left-small:0%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-row\"><div class=\"fusion-title title fusion-title-14 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-font-size:48px;\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;font-size:1em;--fontSize:48;line-height:1.14;\"><span style=\"font-size: 1em; letter-spacing: -1.944px; background-color: rgba(0, 0, 0, 0);\">Ready to boost your mission?<\/span><\/h2><\/div><div class=\"fusion-text fusion-text-11\" style=\"--awb-font-size:20px;--awb-line-height:1.4;--awb-margin-right-small:8px;--awb-margin-left-small:8px;\"><p style=\"text-align: left;\"><span style=\"background-color: rgba(0, 0, 0, 0); font-size: 18px; line-height: 28px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Your mission deserves to be seen, heard, and supported. Our role is to give you the digital tools to help it shine. <\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"background-color: rgba(0, 0, 0, 0); font-size: 18px; line-height: 28px; font-family: Inter; font-weight: 400;\" data-fusion-font=\"true\" data-fusion-google-font=\"Inter\" data-fusion-google-variant=\"400\">Whether you&#8217;re looking for grants, tools, or simply guidance, we\u2019re here to help.<\/span><\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-14 fusion-button-default-span fusion-button-default-type\" style=\"--button_margin-top:20px;\" target=\"_self\" href=\"https:\/\/charityrocket.com\/en\/contact-us\/\"><i class=\"fa-rocket fas awb-button__icon awb-button__icon--default button-icon-left\" aria-hidden=\"true\"><\/i><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Boost my mission<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"footnotes":""},"class_list":["post-9708","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Ad Grants - Charity Rocket<\/title>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ad Grants - Charity Rocket\" \/>\n<meta property=\"og:url\" content=\"https:\/\/charityrocket.com\/en\/google-ad-grants\/\" \/>\n<meta property=\"og:site_name\" content=\"Charity Rocket\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Charity.Rocket\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-29T14:26:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/link-preview.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"103 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/charityrocket.com\/en\/google-ad-grants\/\",\"url\":\"https:\/\/charityrocket.com\/en\/google-ad-grants\/\",\"name\":\"Google Ad Grants - Charity Rocket\",\"isPartOf\":{\"@id\":\"https:\/\/charityrocket.com\/#website\"},\"datePublished\":\"2026-06-03T16:54:18+00:00\",\"dateModified\":\"2026-06-29T14:26:20+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/charityrocket.com\/en\/google-ad-grants\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/charityrocket.com\/en\/google-ad-grants\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/charityrocket.com\/en\/google-ad-grants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/charityrocket.com\/en\/home\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ad Grants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/charityrocket.com\/#website\",\"url\":\"https:\/\/charityrocket.com\/\",\"name\":\"Charity Rocket\",\"description\":\"Atteindre les \u00e9toiles avec des ressources num\u00e9riques pour les organisations sans but lucratif\",\"publisher\":{\"@id\":\"https:\/\/charityrocket.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/charityrocket.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/charityrocket.com\/#organization\",\"name\":\"Charity Rocket\",\"url\":\"https:\/\/charityrocket.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/charityrocket.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/1.png\",\"contentUrl\":\"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/1.png\",\"width\":2000,\"height\":2000,\"caption\":\"Charity Rocket\"},\"image\":{\"@id\":\"https:\/\/charityrocket.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Charity.Rocket\/\",\"https:\/\/www.instagram.com\/charity.rocket\/\",\"https:\/\/ca.linkedin.com\/company\/charityrocket\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ad Grants - Charity Rocket","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"en_US","og_type":"article","og_title":"Google Ad Grants - Charity Rocket","og_url":"https:\/\/charityrocket.com\/en\/google-ad-grants\/","og_site_name":"Charity Rocket","article_publisher":"https:\/\/www.facebook.com\/Charity.Rocket\/","article_modified_time":"2026-06-29T14:26:20+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/link-preview.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"103 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/charityrocket.com\/en\/google-ad-grants\/","url":"https:\/\/charityrocket.com\/en\/google-ad-grants\/","name":"Google Ad Grants - Charity Rocket","isPartOf":{"@id":"https:\/\/charityrocket.com\/#website"},"datePublished":"2026-06-03T16:54:18+00:00","dateModified":"2026-06-29T14:26:20+00:00","breadcrumb":{"@id":"https:\/\/charityrocket.com\/en\/google-ad-grants\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/charityrocket.com\/en\/google-ad-grants\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/charityrocket.com\/en\/google-ad-grants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/charityrocket.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Google Ad Grants"}]},{"@type":"WebSite","@id":"https:\/\/charityrocket.com\/#website","url":"https:\/\/charityrocket.com\/","name":"Charity Rocket","description":"Atteindre les \u00e9toiles avec des ressources num\u00e9riques pour les organisations sans but lucratif","publisher":{"@id":"https:\/\/charityrocket.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/charityrocket.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/charityrocket.com\/#organization","name":"Charity Rocket","url":"https:\/\/charityrocket.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/charityrocket.com\/#\/schema\/logo\/image\/","url":"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/1.png","contentUrl":"https:\/\/charityrocket.com\/wp-content\/uploads\/2026\/03\/1.png","width":2000,"height":2000,"caption":"Charity Rocket"},"image":{"@id":"https:\/\/charityrocket.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Charity.Rocket\/","https:\/\/www.instagram.com\/charity.rocket\/","https:\/\/ca.linkedin.com\/company\/charityrocket"]}]}},"_links":{"self":[{"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/pages\/9708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/comments?post=9708"}],"version-history":[{"count":3,"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/pages\/9708\/revisions"}],"predecessor-version":[{"id":9715,"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/pages\/9708\/revisions\/9715"}],"wp:attachment":[{"href":"https:\/\/charityrocket.com\/en\/wp-json\/wp\/v2\/media?parent=9708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}