{"id":6111,"date":"2024-12-23T12:18:14","date_gmt":"2024-12-23T17:18:14","guid":{"rendered":"https:\/\/charityrocket.com\/prepare-your-website-for-ad-grants-the-criteria-to-follow\/"},"modified":"2025-11-25T13:34:01","modified_gmt":"2025-11-25T18:34:01","slug":"website-criteria-google-ad-grants","status":"publish","type":"post","link":"https:\/\/charityrocket.com\/en\/website-criteria-google-ad-grants\/","title":{"rendered":"Prepare your website for Ad Grants: the criteria to follow"},"content":{"rendered":"

Before applying for the Google Ad Grants program<\/a>, it\u2019s crucial that your nonprofit meets the eligibility criteria, especially regarding your website\u2019s compliance. These rules ensure your site is optimized to maximize its impact. Review the steps below to ensure your eligibility. <\/b><\/p>\n<\/div>

Meet these criteria? Learn how to apply!<\/span><\/a><\/div>
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For your website<\/b><\/h2><\/h2><\/div>

Google Ad Grants requires compliance with several rules for your website. In most cases of rejection, these criteria are the ones that were not met.<\/span> Be sure to review them one by one to ensure your compliance. Our detailed explanations will help you fully understand each of these criteria : <\/span><\/p>\n<\/div>

<\/i><\/i><\/span>Your website must be accessible worldwide<\/span><\/a><\/h4><\/div>
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Your nonprofit must own the domain associated with your website, which is where users are redirected when they click on your ads. <\/span><\/p>\n

What to do if your nonprofit has multiple websites?<\/b> The parent organization (the site with your nonprofit\u2019s main domain) must apply for the Google Ad Grants program first. Once accepted, you can request to add other websites under the same grant. <\/a><\/span> <\/span><\/p><\/blockquote>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>Your website must be accessible worldwide<\/span><\/a><\/h4><\/div>
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Your site must be globally accessible during the application process, as checks are often performed outside your country. Your web developer may need to adjust the \u201chtaccess\u201d file to temporarily remove geographic restrictions for verification. <\/span><\/p>\n

Best practice :<\/b> We recommend, however, that you reactivate the security once the application is completed. By excluding certain geographical regions not targeted by your services, you reduce the chances of being hacked. <\/span> <\/span><\/p><\/blockquote>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>You must provide a clear description of your nonprofit<\/span><\/a><\/h4><\/div>
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Your website must include a precise description of your mission and activities. Google ensures that your nonprofit has a clear and relevant cause. <\/span><\/p>\n

We recommend dedicating a specific page to your mission, vision, and values. Use simple and engaging language to convey the essence of your impact. Add concrete examples of your projects or accomplishments to boost credibility. <\/span><\/p>\n<\/div><\/div><\/div>

<\/i><\/i><\/span>You must provide an optimal user experience<\/span><\/a><\/h4><\/div>
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Google values user experience because a well-designed website reflects your nonprofit’s professionalism.<\/span><\/p>\n

Our tips for ensuring an optimal user experience:<\/b><\/p>\n