The click-through rate (CTR) is a key metric that measures the proportion of users who clicked on an ad or link, compared to the total number of impressions.
Example : If 100 people see your ad and 10 click on it, your CTR will be 10%.
The CTR is an essential performance indicator (KPI) that reflects the relevance and effectiveness of your marketing efforts. Whether in your Google Ad Grants campaigns, newsletters, or on social media, this KPI helps evaluate if your messages are effectively prompting donors, volunteers, or beneficiaries to take the desired action — in this case, the click.
Tracking your CTR is crucial to maximize the impact of your campaigns and ensure your marketing efforts effectively support your cause. A high CTR means your message resonates with your audience and encourages them to take action.