Is your Google Ad Grants account suspended? Don’t worry! Many nonprofits face the same situation due to a lack of technical knowledge. Rest assured, reactivating your Ad Grants account is much easier than you think.

Understand why your Google Ad Grants account was suspended

First, it’s important to understand the reasons behind your suspension. In most cases, Google suspends accounts for non-compliance with Google Ad Grants requirements.

  1. Maintain a click-through rate (CTR) above 5%
  2. Ensure a keyword quality score above 2
  3. Avoid individual or generic keywords
  4. Track at least 1 conversion per month
  5. Use one of the required bidding strategies
  6. Have at least 2 ad groups per campaign
  7. Have at least sitelink 2 ad extensions
  8. Enable geographic targeting
  9. Complete Google Ad Grants’ annual survey

Requesting the reactivation of your Google Ad Grants account

Once the criteria are checked, you can request the reactivation of your account by filling out this form.

After processing, you’ll receive confirmation that your account is reactivated. However, Google Ad Grants support may send additional instructions before proceeding with reactivation.

Tip : To prevent future suspensions, make sure to always comply with the eligibility criteria above and maintain your account’s compliance once reactivated.  

The Co-Pilot plugin is your digital assistant: it simplifies managing your Google Ad Grants while ensuring you stay compliant with Google’s requirements. Save time and avoid technical mistakes!

Published On: December 30th, 2024 / Categories: Google Ad Grants /