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The Nonprofit ABCs

Are you looking to understand a concept? Browse this glossary tailored to the reality of nonprofits!

  • Anchor text

    Anchor text is the clickable text on a page that...

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  • A/B Testing

    For your nonprofit, every resource invested is valuable. A/B testing...

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  • Bounce rate

    The bounce rate is a performance indicator that measures the...

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  • Click-through-rate (CTR)

    The click-through rate (CTR) is a key metric that measures...

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  • SEO (Search Engine Optimization)

    SEO, or search engine optimization, is a digital strategy aimed...

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  • Landing page

    A landing page is the first page on your website...

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  • Keywords

    A keyword is a word or phrase that you can...

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  • Meta description

    The meta description is a brief summary of your webpage...

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  • Broken link

    A broken link, also known as a dead or corrupted...

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  • Sitelinks

    Sitelinks extensions are additional links that appear under your Google...

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Charity Rocket is a nonprofit organization.

Our mission is to strengthen the digital capabilities of nonprofits to enable them to create a better world.

MissionControl@CharityRocket.com

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Room DS-2935
Montreal, Quebec H2X 1L7

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