L’ABC des OSBL

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Parcourez ce lexique pensé pour la réalité des organismes sans but lucratif.

  • Anchor text

    Anchor text is the clickable text on a page that...

  • A/B Testing

    For your nonprofit, every resource invested is valuable. A/B testing...

  • Bounce rate

    The bounce rate is a performance indicator that measures the...

  • Click-through-rate (CTR)

    The click-through rate (CTR) is a key metric that measures...

  • SEO (Search Engine Optimization)

    SEO, or search engine optimization, is a digital strategy aimed...

  • Landing page

    A landing page is the first page on your website...

  • Keywords

    A keyword is a word or phrase that you can...

  • Meta description

    The meta description is a brief summary of your webpage...

  • Broken link

    A broken link, also known as a dead or corrupted...

  • Sitelinks

    Sitelinks extensions are additional links that appear under your Google...

  • Key performance indicator (KPI)

    A performance indicator, or KPI (Key Performance Indicator), is an...

  • Impression

    An impression represents every time an advertisement, content, or post...

  • Google Tag Manager

    Google Tag Manager (GTM) is a free tool from Google...

  • Google Search Console

    Google Search Console (GSC) is a free tool offered by...

  • Google My Business

    Google My Business (GMB) is a free platform offered by...

  • Cost per click (CPC)

    Cost Per Click (CPC) is an advertising model where you...

  • Awareness

    As the first stage of the conversion funnel, awareness involves...

  • Retention

    Retention aims to transform one-time engagement into long-term support for...

  • Conversion

    Once you’ve sparked interest, the final step of the conversion...

  • Consideration

    Once your nonprofit has successfully captured the audience's attention, it's...

  • Quality score

    Are you a nonprofit benefiting from Google Ad Grants? If...

  • Google Analytics

    Google Analytics is a free tool developed by Google that...

  • Google Ad Grants

    Google Ad Grants is a program offered by Google that...

  • Conversion funnel

    The conversion funnel is a concept that describes the journey...

  • Backlink (Link Building)

    A backlink, or inbound link, is a hyperlink on another...

  • Call-to-Action (CTA)

    A Call-to-Action (CTA) is an engaging invitation that encourages your...