The meta description is a brief summary of your webpage that appears in search results. This text should clearly summarize the content of the page and attract users’ attention, while staying within the character limits (150 for desktop, 105 for mobile). A good meta description is crucial for the indexing and SEO of your site.
Why are meta descriptions important for your nonprofit?
Meta descriptions play a key role in your nonprofit’s visibility on the web. Here’s why they are essential:
- Increase your click-through rate
- Boost your nonprofit’s visibility
- Drive more traffic to your site
- Improve your ranking for specific keywords
- Address search intent