SEO, or search engine optimization, is a digital strategy aimed at improving the online visibility of your nonprofit. SEO helps your mission shine, attract donors, volunteers, and collaborators, while maximizing your social impact even with limited resources.

What are the 3 dimensions of SEO?

The technical optimization of your website is the foundation of natural SEO. It involves optimizing various technical parameters to allow Google to crawl and index your site easily. Technical SEO considers several factors, such as:

  • Page load speed
  • Broken links
  • URL structure
  • Duplicate content
  • Hreflang tags
  • Website code

On-Page SEO focuses on optimizing the content of your pages. On-Page SEO considers various factors, such as:

Off-Page SEO refers to all tactics that direct traffic to your website. Its goal is to improve the credibility and authority of your domain through search engines. Off-Page SEO considers several factors, such as:

Every nonprofit should consider SEO in its long-term development strategy! The benefits of organic SEO multiply, especially given the financial resources invested.