A backlink, or inbound link, is a hyperlink on another website that redirects users to a page on your site. Link building is essential for improving your search engine rankings on Google, as backlinks signal the popularity and relevance of your website. The more links you receive from reputable sites, the more credible Google perceives your site to be.
Example : Imagine your nonprofit is hosting a fundraising event. A local newspaper publishes an online article to promote your initiative. At the end of the article, the author encourages readers to visit your website for more details by including a URL link. Congratulations—you now have a backlink!
However, not all links are beneficial. Some, considered spams, can harm your website’s performance. To ensure effective link building, it’s critical to verify that the sites linking to your nonprofit are reliable and relevant.
By diversifying the sources of your backlinks, you maximize the chances of your pages ranking higher on search engines. Here are common platforms where you might find or develop inbound links to your website:
- Nonprofit directories
- Blogs aligned with your mission
- Event websites
- Partner company websites
- Other nonprofit websites
- Online newspaper articles
- Press release platforms