• Key performance indicator (KPI)

    A performance indicator, or KPI (Key Performance Indicator), is an...

  • Impression

    An impression represents every time an advertisement, content, or post...

  • Google Tag Manager

    Google Tag Manager (GTM) is a free tool from Google...

  • Google Search Console

    Google Search Console (GSC) is a free tool offered by...

  • Google My Business

    Google My Business (GMB) is a free platform offered by...

  • Cost per click (CPC)

    Cost Per Click (CPC) is an advertising model where you...

  • Awareness

    As the first stage of the conversion funnel, awareness involves...

  • Retention

    Retention aims to transform one-time engagement into long-term support for...

  • Conversion

    Once you’ve sparked interest, the final step of the conversion...

  • Consideration

    Once your nonprofit has successfully captured the audience's attention, it's...