Google My Business (GMB) is a free platform offered by Google that allows organizations to optimize their online presence, especially on Google Search and Google Maps. For your nonprofit, this tool is a powerful opportunity to connect with your donors, volunteers, and beneficiaries by enhancing your local visibility.
What can your nonprofit include in its My Business profile?
Why is Google My Business important for your nonprofit?
1. Increase your local visibility : Your nonprofit will easily appear in local searches, especially when users look for terms like “volunteering near me” or “donations for children in Montreal”. 2. Build credibility for your nonprofit : A well-optimized profile with photos, reviews, and up-to-date information reassures visitors and shows that your organization is active and trustworthy.
3. Simplify access to your services for beneficiaries : By adding key information like your address, opening hours, website, and contact options, you make it easier for beneficiaries to access your services. Visitors can quickly find essential details to reach you, whether to ask questions, make a donation, or visit your premises. This reduces barriers and encourages direct interactions with your organization.