Google Search Console (GSC) is a free tool offered by Google that helps website owners monitor and optimize their presence in Google search results. With its data, reports, and features, you can better understand how search engines perceive your site, fix technical issues, and improve your organic search ranking (SEO).
Why Google Search Console is essential for your nonprofit?
1. Track your site’s performance: Get data such as impressions, clicks, and keywords driving traffic to your site. This helps you understand how donors, volunteers, or beneficiaries find you on Google.
2. Fix technical errors : Identify and fix broken links, indexing issues, and inaccessible pages, improving user experience and SEO.
3. Optimize your content : Discover the search terms users are using to find your site. Adjust your pages to better meet these needs.
4. Analyze backlinks : See which external sites link to yours. These links are valuable for increasing your authority and even developing potential partnerships.
5. Check eligibility for Google Ad Grants : Make sure your site meets the technical requirements needed to maintain eligibility.