Lexiques

A performance indicator, or KPI (Key Performance Indicator), is an ...

An impression represents every time an advertisement, content, or post ...

Google Tag Manager (GTM) is a free tool from Google ...

Google Search Console (GSC) is a free tool offered by ...

Google My Business (GMB) is a free platform offered by ...

Cost Per Click (CPC) is an advertising model where you ...

As the first stage of the conversion funnel, awareness involves ...

Retention aims to transform one-time engagement into long-term support for ...

Once you’ve sparked interest, the final step of the conversion ...

Once your nonprofit has successfully captured the audience's attention, it's ...