Your nonprofit has successfully launched into Google for Nonprofits, but your Google Ad Grants application crashed mid-flight? Don’t panic! There are several common reasons for this, and with a few strategic adjustments, you’ll be ready to relaunch your mission and secure this valuable grant.

Failing to meet Google’s eligibility criteria

Securing the Google Ad Grants is like passing a meticulous space inspection—one small misstep can lead to rejection! Most denials stem from failing to meet these four key eligibility criteria. Review this checklist to ensure your application is on point before resubmitting.

Your application could be denied if:

– Your organization is not the owner of the domain.

Your application could be denied if:

– Your site lacks a clear mission statement.

– Your site doesn’t provide a simple and user-friendly experience.

– Your content is outdated or not unique to your nonprofit.

– Your site has slow loading speeds.

– Your site is not secured with HTTPS.

Your application could be denied if:

– Your site’s primary focus is commercial activity, such as selling products, services, or consultations.

– Your site is designed to generate leads.

– Your site resembles a business or a for-profit blog.

– Your site doesn’t clarify how revenues or funds are used to support your mission.

– You serve only paying customers rather than the general public.

Your application could be denied if:

– Your site displays ads that conflict with your mission.

– Your site display AdSense ads or affiliate links.

Other application-related issues

Beyond eligibility, other factors can lead to a denial. Drawing from years of experience helping nonprofits, our pilots have identified additional requirements that Google may not explicitly outline.

In addition to up-to-date content and fast loading speeds, Google requires that your site has no broken images or links. Page formatting must also be flawless: avoid overlapping elements, such as misaligned text or images.

Obtaining an SSL certificate ensures your site’s security and reliability in the eyes of users. The presence of «https» at the start of your URL signals that your site is secure and trustworthy.

Restricting access to your site in specific countries, even for security reasons, may result in denial. Google’s verification team may review your site from locations outside your home country.

Ensure global access during the application process, and reapply restrictions afterward if needed.

While commercial activity cannot be your primary focus, if you generate revenue, you must clearly explain how these funds are used to support your mission. Consider publishing an annual financial report to demonstrate transparency.

Do you believe you meet these criteria but still receive a rejection from Google? Contact us! Our dedicated pilots are committed to helping nonprofits soar in the digital world. We’ll assist you—free of charge—in navigating your application to ensure success.

Published On: December 29th, 2024 / Categories: Google Ad Grants /