If you were piloting a rocket, you wouldn’t launch without instruments to track your trajectory, would you? It’s the same for a nonprofit organization: to reach your goals and maximize your impact, you need clear and precise Key Performance Indicators (KPIs). Discover the essential KPIs to monitor to ensure the sustainability and success of your projects.
Funding and donations KPIs
- Number of active donors
- Total donation amount
- Donor retention rate
- Conversion rate of fundraising campaigns
- Cost per acquired donor
- Growth rate of recurring donations
- Average donor lifetime value
Volunteer engagement KPIs
- Number of active volunteers
- Total volunteer hours
- Volunteer retention rate
- Cost per acquired volunteer
- Volunteer satisfaction rate
Impact KPIs
- Number of beneficiaries
- Specific mission outcomes (e.g., children fed, trees planted)
- Program success rate
- Cost-to-impact ratio
Marketing and communication KPIs
- Total impressions
- Click-through rate (CTR)
- Conversion rate
- Social media engagement
- Email open rate
- Subscriber growth
Website KPIs
- Number of unique visitors
- Average session duration
- Bounce rate
- Pages viewed per session
- On-site conversions
Event KPIs
- Number of participants
- Cost per participant
- Funds raised per event
- Participant satisfaction rate
Partnership KPIs
- Number of active partnerships
- Value of partner contributions
- Average partnership duration
Key performance indicators are numerous, but it’s essential for your nonprofit to select those that best reflect your mission, activities, and objectives. By analyzing your KPIs, you gain a clear picture of the impact of your strategies and can adjust your actions to maximize your reach and strengthen your social impact.