What does it involve?
Search Engine Optimization (SEO) is a set of strategies and techniques for improving your organization’s visibility in search engines and generating more qualified traffic to your website.
SEO has three main pillars:
Why should your nonprofit do SEO?
In a digital environment where competition is exponential, SEO is more necessary than ever. After all, most users don’t even consider results beyond the first 5 suggestions on the search results page!
Unlike search engine advertising, SEO requires no advertising investment. It’s a way to increase your visibility without incurring recurring advertising costs. It’s a strategy that will benefit you in the long term.
Good SEO strategies will allow you to:
Where to start?
Before diving headlong into the development of an SEO strategy, it’s important to carry out an analysis of your website’s current situation. Following this first step, your nonprofit will have a more complete picture of its SEO priorities and opportunities.
A keyword research will be essential to better answer the following questions:
Careful keyword research will solidify your position at the top of the search results pages!
Once you’ve got an overall picture of your website and understand your target audience’s needs, it’s time to set your SEO priorities!
Get support
SEO requires a wide range of web and marketing skills. That’s why it can be hard to figure out where to start.
Discuss your goals with one of our experts. We’re here to help nonprofits like yours!