Anchor text is the clickable text on a page that redirects users to another page. Visually, it is often distinguished by underlining, a different color, or bold formatting, clearly indicating that it is an interactive link.
The button below is an example of anchor text. By clicking on it, you will be redirected to another page on our website. This type of link can also point to external resources. When an external site uses anchor text to direct to your nonprofit’s page, it creates an inbound link (backlink), a valuable tool for your SEO.
Anchor links are not just navigation tools; they play a crucial role in the effectiveness of your website, both for your visitors and for search engines.
By strategically integrating anchor links, you provide a seamless and engaging experience for your visitors while strengthening the digital impact of your nonprofit.