Cost Per Click (CPC) is an advertising model where you pay only when a user clicks on one of your ads. For nonprofits benefiting from the Google Ad Grants program, CPC plays a crucial role.
Note: Ad Grants campaigns have a $2-per-click limit. This means you need to optimize your ads to maximize clicks while staying within this constraint. To meet this limit, simply use one of the bidding strategies required by Google Ad Grants.
CPC is not just a financial metric; it’s also a tool to achieve your strategic decisions and social goals. By monitoring CPC, you turn each click into an opportunity to raise awareness, engage, and mobilize your audience around your mission.