Retention aims to transform one-time engagement into long-term support for your nonprofit. After converting your audience into donors, volunteers, or partners, it’s crucial to maintain their commitment and strengthen their emotional connection with your organization. A retained audience is more likely to renew their support, spread the word, and play a key role in your nonprofit’s continued growth.
How to evaluate retention for your nonprofit?
Evaluating retention involves measuring satisfaction and ongoing engagement. Here are some key questions to assess retention within your nonprofit:
- How many of your recurring donors renew their support each year?
- What is the retention rate of volunteers who participated in your events?
- Do you have a database of regular and loyal donors?
- What is the satisfaction rate of your donors and volunteers regarding their experience with your nonprofit?
- What is the satisfaction rate of your beneficiaries after using your services?
- How likely are your donors or beneficiaries to recommend your nonprofit to others?
By assessing these questions, you’ll better understand how to foster long-term relationships and identify actions to improve retention.
Retention is essential for the sustainability of your nonprofit. By nurturing strong, lasting relationships with your donors, volunteers, and partners, you build a dedicated and engaged support base ready to accompany you throughout your mission.