Sitelinks extensions are additional links that appear under your Google Ads and Google Ad Grants ads. Each link enhances the user experience by directing users to a specific page on your site, allowing them to quickly access the information they are looking for without having to navigate through your website.
For your nonprofit, sitelinks allow you to highlight various aspects of your mission, such as your services, volunteer opportunities, donation pages, or upcoming events. You can also track their individual performance through impressions, click-through rates, or conversion rates.
Important : Google Ad Grants requires at least 2 sitelink extensions per ad to remain eligible for the grant.