Google Analytics is a free tool developed by Google that allows your nonprofit to track and analyze user interactions with your website. With this tool, you gain detailed insights into your visitors: where they come from, what they do on your site, and how they navigate between your pages.
What does Google Analytics measure for your nonprofit?
- Traffic: Number of unique and returning visitors.
- Traffic sources: Organic or paid sources, whether from Google searches, ad campaigns, social media, or external websites.
- Site performance: Most visited pages, bounce rate, click-through rate.
- Conversions: Donations, sign-ups, form submissions, calls.
- Demographic: Age, gender, geographic location.
- User behavior: Pages visited, time spent on a page, actions taken on a page, device type used.
- And so much more!
For your nonprofit, Google Analytics is an essential tool to assess the effectiveness of your digital efforts. It helps you identify successful strategies, pinpoint areas for improvement, and make informed decisions to enhance user experience. With Google Analytics, you can maximize the impact of your mission in the digital world.