Anchor text
Anchor text is the clickable text on a page that ...
A/B Testing
For your nonprofit, every resource invested is valuable. A/B testing ...
Bounce rate
The bounce rate is a performance indicator that measures the ...
Click-through-rate (CTR)
The click-through rate (CTR) is a key metric that measures ...
SEO (Search Engine Optimization)
SEO, or search engine optimization, is a digital strategy aimed ...
Landing page
A landing page is the first page on your website ...
Keywords
A keyword is a word or phrase that you can ...
Meta description
The meta description is a brief summary of your webpage ...
Broken link
A broken link, also known as a dead or corrupted ...
Sitelinks
Sitelinks extensions are additional links that appear under your Google ...